About Us

In creating world class hospitality experiences throughout his career as CEO of one of the largest vacation companies in the world, Mike Flaskey began shaping a lifestyle - one that exemplifies unforgettable experiences, lifelong memories, lasting friendships, giving back to community, and a love for our Country. Mike originally founded the MF lifestyle brand in connection with the Diamond Resorts Tournament of Champions, a unique pro-celebrity golf tournament he created as CEO of Diamond Resorts. The tournament became known as the LPGA's "Biggest Party on Tour" while raising over $5 million for charitable causes. The MF logo, with crossed golf tees, was a hit, and soon became sought after in and outside of Mike's nationally televised golf events. Whether you just love the edgy logo and quality sportswear, or know Mike personally, the MF brand is really designed for anyone who appreciates Mike's lifestyle vision -

"Let's Roll!"